Libro Marketing de Abogados
Law and the Internet – Digital tools for the legal practice
By Ariel Alberto Neuman and Alfredo Veronesi, Artículo Uno Ediciones, 136 pages (in spanish)
Law and the Internet toured the main tools that the digital world offers to the lawyers and explains how they can exploit them, either for training, interact and drawing up legal marketing strategies.
The book accounts with concrete examples of implementation strategies and tools for young lawyers, independent lawyers, lawyers in relation in corporate law firms, in the State, in the Judiciary, in companies, but also for legal firms, Universities, libraries and legal publishers, schools and lawyers' associations.
It is a guide for those lawyers who understand that in the professional practice the technical-legal knowledge must be accompanied by skills to manage.
Marketing by Lawyers - what they do and what they could do.
By Ariel Alberto Neuman, Artículo Uno Editions, 144 pages (in spanish)

Marketing by Lawyers - what they do and what they could do, provides tools to participate in the market of legal services through an analysis of the legal practice, including the supply, demand and competition in such market.
Marketing by Lawyers describes real situations and suggests courses of action in the areas of marketing, communication, management and organization for lawyers.
It analyses the market for legal services, brand management, human resources policies, internal and external communication, relationship with the media and networks.
It also analyses the different approaches to legal practice and positioning provided by the Professional Ethics Codes of each country in Latin America.

 

The book Marketing by Lawyers - what they do and what they could do (in spanish) is available through the branches of:

in the main legal libraries of Argentina and in

View the Index

Read the Introduction
Artículo Uno
Inicio Consultoría Boletín Editorial Capacitación Quiénes Somos