| ABOUT ARTICULO UNO | ||||||
| Articulo Uno helps lawyers and law firms design and implement marketing and communication strategies into the online and the offline enviroment. | ||||||
|
||||||
| Legal marketing is basically a strategy that implements tools and actions aiming to position a lawyer or a law firm in the legal market and communicate their differences with their competitors, through a proactive professional attitude and the development of a client portfolio. | We provide advice to implement actions
related to:
To consult, clic here. |
|||||
|
||||||
| Contents: Ariel Alberto Neuman Lawyer and Political Scientist (University of Buenos Aires). Master degree in Journalism (University Torcuato di Tella). He is the co-author otf the book "Law and the Internet - Digital tools for the legal practice" and the author of the book "Marketing by Lawyers - what they do and what they could do". He is the Editor of Comments, magazine of the American Chamber of Commerce in Argentina, and Chief of Publications of such entity. He is professor of post-graduate courses at the Department of Communication of the Universidad Austral. Contact: aneuman@articulouno.com |
Design
and Art: Alfredo
Veronesi |
|||||
|
||||||
Artículo
Uno aims to professionalize the management and organization of law
firms and legal practice. |
|
|||||
|
||||||
| auno
abogados is a magazine focused in best practices in legal
management and marketing. Published
by Articulo Uno, auno abogados provides information related to the
legal practice in Latin America. This
magazine is unique in the market of legal publications in the
region and it is source of information for general counsels,
partners of corporate law firms and judicial system members.
Back to spanish version
|
|
|||||
|
||||||
Artículo Uno publishes auno abogados newsletter, received and read by more than 5,000 corporate lawyers in Argentina and South America.
|
|
|||||
|
||||||
By Ariel Alberto Neuman and Alfredo Veronesi, Artículo Uno Ediciones, 136 pages (in spanish) “Law and the Internet” deals with the main tools that the digital world offers to lawyers and explains how they can use them, either for training, interacting or drawing up legal marketing strategies. The book includes real examples of implementation strategies and tools for young lawyers, independent lawyers, lawyers working in corporate law firms, in the State, in the Judiciary, in companies and also for legal firms, Universities, libraries and legal publishers, schools and lawyers' associations.
|
||||||
By Ariel Alberto Neuman, Artículo Uno Editions, 144 pages (in spanish) Marketing by Lawyers - what they do and what they could do, provides tools to participate in the market of legal services through an analysis of the legal practice, including the supply, demand and competition in such market. It analyses the market for legal services, brand management, human resources policies, internal and external communication, relationship with the media and networks. It also analyses the different approaches to legal practice and positioning provided by the Professional Ethics Codes of each country in Latin America.
|
||||||
|
||||||
 |